NCAA ULTRABOOST ATR
Born to be worn at the game or on the trails, Ultraboost HikeBeast was materialized to have durable materials and components, that you might more commonly see on a hiking shoe. As for the NCAA component, easter eggs are the name of the game. Adding details about the schools helps to elevate the story and make it special for the athletes and fans. The schools we worked with include Arizona State, Georgia Tech, Grambling, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State, Rutgers, Texas A&M, and Washington.
COORDINATES
On the right and left tongue tag, you can find the coordinates for each NCAA school as well as their motto.
HEEL TAB
Adding their mascot to the heel tab helps to round the storytelling out to every component on the shoe.
KNIT / LACE TIPS
High-vis knit contrast, hiking laces, and heat seal lace tips all add to the hiking aesthetic of HikeBeast.
