SS24 NCAA ALPHABOOST
The adidas alphaboost 1.0 'College' pack was released in 13 colorways on Feb. 1st, 2024. The schools include Arizona State, Georgia Tech, Grambling, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State, Rutgers, Texas A&M, and Washington. This is the first time adidas has treated its college programs with an alphaboost colorway for the general public. The adidas alphaboost features an engineered knit upper and midsole that consists of BOOST, adiprene+ and BOUNCE technologies for an unmatched look and feel.
FLY YOUR FLAG! This year’s product story takes inspiration from pennants and their history with collegiate sports. Each shoe features a school’s pennant on the heel webbing for an elevated look and feel. Even the shoe boxes are designed to pay tribute to the school with sharp design and branding.
